Institute for Healthier Living Abu Dhabi
The world’s first government-regulated Healthy Longevity Medicine Centre, pioneering precision lifestyle medicine in Abu Dhabi. Focused on predictive, preventive, and data-driven care and research to help people live healthier, longer lives.
Scope of Work
Social Media & Brand Development
Client Industry
Healthcare
Branding the World’s First Healthy Longevity Medicine Centre
The Institute for Healthier Living Abu Dhabi (IHLAD) approached Cyber Cultr Media to help cement its position as a trusted authority in healthy longevity and precision medicine. Our challenge was to translate their complex, research-driven expertise into content that was accurate, simplified, and engaging for a wider audience - while retaining scientific credibility.
The Challenge
Turning medical complexity into mass understanding without losing credibility
IHLAD’s work sits at the intersection of science, medicine, and public health. While their expertise was unquestionable, their content needed to:
Speak to both experts and the general public
Retain medical accuracy while improving accessibility
Present data-backed insights without overwhelming audiences
Build brand recognition in the healthy longevity space
Our Strategy
Developed content pillars around IHLAD’s core themes: healthy longevity, precision medicine, innovation in healthcare, and population health research.
Created simplified, high-level, medically-vetted posts for social media and web, using a mix of infographics, educational carousels, and short-form summaries of scientific insights.
Crafted data-backed narratives that balanced storytelling with statistical evidence to boost credibility.
Integrated consistent brand tone, design, and messaging across all platforms.
Results
Stronger brand recognition as a trusted thought leader in healthy longevity
Increased engagement with educational posts on social media
Greater shareability of content among healthcare professionals and longevity enthusiasts
Enhanced trust from audiences through consistent, fact-based messaging
Key Takeways
Authority comes from clarity. Breaking down complex topics without diluting accuracy builds trust.
Design and editing matter. Visual consistency reinforces credibility as much as the message itself.
Multi-channel optimization is essential. Tailoring content to each platform maximizes reach and impact.
