Qadri International
A UAE-based study abroad consultancy with over 38 years of experience, helping students secure admissions to leading universities worldwide through expert guidance, personalized support, and a strong global network.
Scope of Work
Brand Identity Design & Lead Generation
Client Industry
Education
Rebranding UAE's most-trusted educational consultancy
We were honored to be chosen by Qadri International, a respected education brand with 37 years of excellence, to lead a complete brand and marketing transformation. This included a comprehensive rebranding initiative alongside their online marketing efforts - from strategic social media management to high-performing lead generation campaigns - balancing tradition with innovation to create a modern brand poised for future growth.
The Challenge
Qadri International, despite its decades of success, faced challenges in aligning its brand and marketing with the expectations of today’s digital-savvy audience.
They struggled with:
Outdated branding that didn’t reflect the consultancy’s credibility and experience
Inconsistent visual identity across online and offline platforms
Limited digital presence to engage modern student and parent audiences
No targeted campaigns to segment and convert different audience groups
Difficulty standing out in a competitive study abroad consultancy market
How We Helped
To address these challenges, we executed a complete brand and marketing transformation:
Redesigned the logo and visual identity to modernize the brand while maintaining trust and credibility
Created a comprehensive brand identity manual for consistent application across all channels
Developed and executed a targeted social media content strategy for students and parents
Designed and optimized landing pages to improve conversions
Ran multi-platform lead generation campaigns on Meta and Google
Generated over 3,000 qualified leads for their study abroad events and programs
Results
Modernized brand identity that resonated with both students and parents
Consistent visual presence across all online and offline channels
Professional, engaging social media content that boosted brand visibility
Over 3,000 qualified leads generated for miscellaneous marketing objectives
Reduced cost per lead compared to previous campaigns
Stronger market positioning as a leading study abroad consultancy in the UAE
Positive feedback from clients, partners, and stakeholders on the new brand image
Key Takeaways
A well-executed rebrand can elevate perception and strengthen market positioning without losing heritage.
Consistency across all brand touchpoints builds trust and recognition faster.
Targeted campaigns for distinct audience segments (students vs. parents) improve lead quality and conversion rates.
Combining strong creative with data-driven performance marketing delivers measurable results.
Social media is not just for awareness - it can be a powerful driver of qualified leads when paired with the right strategy.
